STRATEGIZED, CREATED, STYLED AND LAUNCHED … ALL IN 2 WEEKS
CUSTOM SQUARESPACE WEBSITES
Pssst. Does this sound familiar?
💬 I wish my website looked better.
💬 Upgrade or refresh my website??? Is that something I need to do?
💬 I should make these changes, but just don’t have time.
💬 I want my website to do more for my business, but I don’t know where to begin.
💬 I lose so much money every season by only taking bookings on AirBnB
… if only I had my own website to take direct bookings.
Just how important is your website?
🔥 48% of users judge the credibility of a business by their web design*
🔥 93% of internet traffic is generated via Google*
🔥 Website users form an opinion about a website in half a second!*
Creating a website for your future guest, AND to be found by Google is key.
This means that first impressions matter - your website needs to load fast, be well designed, and get to the point, quickly! A well-designed website is easy to navigate, provides an A+ user experience and sets the stage to moving Google-ers into Guests!
* stats sourced from www.forbes.com/advisor/business/software/website-stat
Your website should be your most efficient staff member.
Did you know your website can…
🍍 showcase your best products, dishes, selling points etc. with reviews, photos, and descriptions
🍍 provide Google with the SEO-rich content to help connect searchers with your site
🍍 sell products
🍍 take direct bookings and reservations
🍍 provide most current pricing, product & services details
🍍 answer your future guests most burning questions
🍍 building your email list
🍍 learn more about you & your business
TWO WEEK
SQUARESPACE WEBSITE
Our efficient 2-week website design process will result in an on-brand home for your services, products or ideas. A strategically-designed website, created to convert browsers to buyers.
What’s Included:
CONTENT STRATEGY
+ Website goals and vision planner
+ Strategy-driven, fill-in-the-blank copywriting guides for each page to craft your copy
+ 60 minute strategy and planning call
+ Guided ‘Look and Feel’ exercise to determine the aesthetic look you’d prefer in your site
+ Brand & Asset checklist
+ Competitor research worksheet
+ Recommended Resources List
+ Keyword research and competitor research worksheets
WEBSITE FEATURES
+ Custom 5 page Squarespace website design (*additional pages for $200/each)
+ Custom CSS (styling) as needed.
+ Three additional standard pages ('Linktree’ styled page for social, custom 404 error page, Privacy Policy)
+ Mobile optimization
+ Connection to your social media accounts
+ Connection & embedding of your scheduler (ie. Tock, direct booking reservation site)
+ On-page SEO setup
+ Unlimited revisions for 1 full workweek
+ Free domain for your first year
+ 20% discount for your first year of Squarespace hosting
+ Domain connection or transfer
+ Guidance on submitting your site to Google Search Console
+ Guidance for optimizing your Google My Business page
+ Training walkthrough video
+ 30 days of post-launch email support
BONUS!
+ A set of launch graphics so you can proudly announce your new website to your social media audiences
What You’re Responsible For:
+ All the content and copy for your site (things like mission statement, service descriptions, bio, testimonials, and blog posts just to name a few). We will provide fill-in-the-blank content guides for each page, to help you provide the correct content.
+ A Privacy Policy. (We will provide suggestions of resources where you can purchase or download these documents)
+ Sourcing all photos and brand assets. We provide guidance of best practices, and optimize all photos.
+ The cost of your domain, email, and Squarespace Business plan
(Bonus! Your first year of domain and a business Google email is free with a new Squarespace plan! You will also receive 20% off your first year of Squarespace.
+ The cost of any additional third-party apps needed for your site’s functionality.
+ Setting up your social media accounts, email newsletter platform, direct booking software, or any other third-party apps needed to complete your site. We will then connect or embed all of these to your account.
+ Some availability during our scheduled design week - you’ll need to be reasonable available to answer questions and make decisions as needed. During week 2, you’ll need to review your site daily and provide a written list of edits, plus have time for a 60 minute training session on the final day.
INVESTMENT:
$2500cdn
SUMMER SPECIAL! 50% discount for any new websites with deposit paid in August 2023.
The Two Week WebsiteTimeline
STEP 1:
PRE-DEPARTURE PLANNING
Once you’ve decided that we’re a good fit, you will sign a contract and send your first payment (33%). Now you’re in!
Step 1 is all about gathering content and determining the strategy. Like any vacation, preparation is key! **This stage is done on your own timeline.
You will receive the Planning Guidebook, including:
The Goals & Vision planner
Our comprehensive content planning workbook
A Look & Feel Roadmap
An SEO Keyword Site Map planner
Our Brand & Asset Packing List
**This stage is done on your own timeline, but we are available to answer questions. You have 3 months after signing your contract to gather the content and move onto Step 2. Once you’re ready with your content, you’ll book the start date for your Two Week Website.
STEP 2:
IT’S GO TIME!
(Week 1)
With your content all prepped and submitted, you’ll choose your Two Week Website timeslot once you’re ready to roll. In the week before we start, you’ll submit your second 33% payment, and clear a bit of time in your calendar for Monday.
First thing Monday morning, we’ll kick off the week with a quick 20 min Zoom chat to review your Look & Feel Roadmap and make any design decisions.
During this week while I build your site, there may be a few ‘this or that’ design decisions that I’ll ask you to make….but overall, you can relax and know the heavy lifting is happening on my end.
At the end of the day on Friday, we’ll do a 30 min Zoom to showcase the initial build of the site, and let you know how week 2 is going to flow. We’ll go over how the revision process will go, and you’re free to dig into your new site over the weekend!
STEP 3:
EDIT + LAUNCH
(Week 2)
Week 2 is all about the finishing touches!
You’ll go through the site and provide me with edits - every day this week, I’ll go through the edits you have requested, and once they are made, I’ll send you a fresh sheet for new edits.
As the week progresses, we’ll fine tune the site to the point of completion. I will connect any booking tools, attach your social media accounts, and do any and all revisions requested right up until end of the day Friday. We’ll also initiate the launch of your domain, and take care of the final payment. . And then….we launch!
We’ll close off the week with a training walkthrough, so you’ll be well prepared to make site edits yourself. We’ll also share guidance on how to ensure Google finds your new website.
Once your site is launched to the world, you’ll receive a set of social media launch graphics to help you share your beautiful new site with the world.